Watch this video first
Cold Calling
FSBO SCRIPT
Hi (Prospect Name)
This is Ian, I’m a local Realtor and I’m calling about that home for sale on ______________
I understand you're selling for sale by owner, is that right?
I completely respect the fact that you're selling on your own.
As a matter of fact, if I was you in this market I would also be selling my home, regardless of what other realtors are saying, but I was curious, are you open to the idea of an agent bringing you a buyer to the home?
I love the neighborhood you're in, from what I see online your home looks great, I'm just curious what have you guys thinking about moving?
I see ideally, when would you like to move?
Listen the market is great right now.
Chances are you're going to sell this house on your own.
I'm curious if in 30 days, for whatever reason, you're unsuccessful in selling, at that point would you consider meeting with a realtor to look at some other options?
I'm going to send you an email with my For Sale By Owner Fall Back Plan.
Take a look at it and if it's something you want to review with me later down the road I'd be happy to do so, Fair Enough?
What is the best email for you typically?
Name, while I got you now, if I could show you this plan and walk you through how my For Sale By Owner Fall Back Plan works and the numbers make sense, I'm just curious if this is something that you might be open to reviewing now, versus waiting in the future, because listen you're not going to do anything unless it makes sense.
Perfect! My partner will be previewing some homes in your area and he could stop by one day this week to meet with you.
Are afternoons or evenings better for you? (Use Calendar To Book Appt)
Perfect, I’ll pencil you in our calendar and email you a confirmation.
Great, he will see you then. If anything changes I'll let you know.
Leaving VM
Hi NAME, This is Ian, I’m a local Realtor. I’m calling about the home on __________, and see you have it for sale by owner. I was curious if you’re open to the idea of a realtor bringing you a potential buyer for the home.
Please call or text me back to let me know either way.
Objection Handlers
Handling Objections
I'm Not Ready To Show The Home To A Realtor
I completely understand.
What I’d like to do and I really don’t mind, is do a price analysis on the property, email you the results and if the numbers make sense, we can talk about getting together to discuss a plan for getting the property sold, sound fair?
Perfect, what’s the best email for you typically?
Thank you. I will send you a price analysis shortly.
Do you have a buyer?
Great question, and I’m sure you’re getting a ton of calls from other agents, I don’t want to mislead you and tell you I have a buyer right now when I don’t, we are previewing some homes that just went up for sale and was hoping to see yours too, are you around this week to show me the home quickly?
Great question, and I’m sure you’re getting a ton of calls from other agents, I don’t want to mislead you and tell you I have a buyer right now when I don’t, we are previewing some homes that just went up for sale and was hoping to see yours too, are you around this week to show me the home quickly?
What I’d like to do and I really don’t mind, is do a price analysis on the property before I come to see it, email you the results and if the numbers make sense, we can discuss a plan for getting the property sold, sound fair?
Perfect, what’s the best email for you typically?
Thank you. I will send you a price analysis shortly.
I have a friend in the business
Certainly, and it’s rare to talk to someone these days that doesn’t know a realtor, which is why it makes sense for us to meet, because what I’ve found is that people value more than one option to get perspective, and, if the day ever came where you decided to hire an agent, meeting with me can help you to see what other top agents are doing to sell homes like yours.
What I’d like to do and I really don’t mind, is do a price analysis on the property, email you the results and if the numbers make sense, we can talk about getting together to discuss a plan for getting the property sold, sound fair?
Perfect, what’s the best email for you typically?
Thank you. I will send you a price analysis shortly.
I'm not interested in working with an agent
I totally understand, and in this market, you would have no problems selling it on your own, but I was curious, if you’re unable to get the property sold on your own in the next month, would you consider meeting with me to potentially look at other options?
I totally understand, and in this market, you would have no problems selling it on your own, but I was curious, if you’re unable to get the property sold on your own in the next month, would you consider meeting with me to potentially look at other options?
What I’d like to do and I really don’t mind, is do a price analysis on the property, email you the results and if the numbers make sense, we can talk about getting together to discuss a plan for getting the property sold, sound fair?
Perfect, what’s the best email for you typically?
Thank you. I will send you a price analysis shortly.
How much do you charge?
I would charge only 2.5% when it sells at the right price. My 2.5% will cover the entire transaction, including compensation for buyer agents. I would do 100% of the work and organize all the showings for you, so you would no longer have to show it on your own. I will take professional photos and create a video home tour for you, at my expense. Our listing agreement is Non-Exclusive, which means I will still allow you to sell the home on your own, and if you bring a buyer, then you owe me nothing.
What I’d like to do and I really don’t mind, is do a price analysis on the property, email you the results and if the numbers make sense, we can talk about getting together to discuss a plan for getting the property sold, sound fair?
Perfect, what’s the best email for you typically?
Thank you. I will send you a price analysis shortly.